Christmas is a time for family, friends, and me to write about how much i dislike the concept of gift-giving. I do it every year... but it has always the same mumbo jumbo about commercializing a Christian holiday and so forth. So this year I decided to change things a bit. I got my inspiration for the blog from an article that Johnathan Chait wrote in
The New Republic. I'm sure all of you free market lovers will appreciate this rare step away from my traditional socialist blogs. So without further ado... I declare what Bill O'Reiley likes to call "War on Christmas."
Gift giving is economically inefficient. The concept of gift giving brings our society back to the primitive system of bartering. Of course, we did away with that economic system long ago because it’s so stupid! Can you imaging trying to buy something under the barter system? I’ll trade you my donkey if you fix my roof… yeah right. The problem lies in the fact that for a barter system to work there always has to be a “double coincidence of wants.” In other words, you always have to be willing to pay exactly what I want. Eventually society realized that transactions would be so much easier by trading bricks of gold, then paper currency, and now magical credit that appears on computer screens.
The second inefficiency lies in the fact that Christmas gifts are “in-kind” benefits, rather than “in-cash” benefits. Lets take a quick example. I tell Mom I’m hungry so she buys me McDonalds. Sure, I got to eat, but if she would have given me 5 bucks I would have been much better off because I would have spent it on Taco Bell, which I prefer to McDonalds. Now lets apply this theory to Christmas gifts. Lets say I want chocolate for Christmas, so you go out and buy me a $50 box of Godiva chocolates. You got me what I wanted, right? Not exactly. You would have been better off giving me $50 in cash, because I would have bought a pack of M&Ms, a sub sandwich, a DVD and a hat. I’m happy with the Godiva chocolates, but with cash I get chocolate (M&Ms) plus a whole bunch of other stuff I want. The Godiva chocolates are OK… but they don’t maximize my welfare.
So I know what your thinking… what if the only thing I want for Christmas is a Nintendo Wii, and that’s what Grandma and Grandpa get me. Then sure, that is efficient, but how often does this actually happen? According to the New York Department of Stores, 15% of all retail gifts are returned in the month after Christmas; and this doesn’t account for the fact that children have no ability to return gifts they don’t want and the fact that some people are just too busy or lazy to return crummy gifts. The high return rate means one thing: gift giving is horribly inefficient.
Now you’re probably saying… if it weren’t for Christmas retail stores would be doomed; they
need Christmas to boost sales. Not so. Economists are baffled by Americans’ inability to responsibly save or invest money as it is; they certainly would have no problem with less mindless consumption. Plus, without Christmas, we would consume goods and services we actually want. Perhaps I wasn’t able to buy the cool new bike I wanted this year because I needed money to buy my relatives Christmas sweaters (which they wouldn’t have bought otherwise, by the way). Not only would consumer welfare be maximized, but our economic system would be much more efficient. And don’t worry, those extra people that KB Toys hires around the holidays would be working to produce goods and services that we
actually want.
But so what, gift giving makes us feel good, gives us a nice warm feeling inside, and that benefit trumps any economic inefficiency, right? If gift giving is so wonderful we should be doing it all the time, not once a year on a date arbitrarily chosen hundreds of years ago (and yes, nobody knows what day Jesus was actually born). If Christmas brings out the best in people, then that just means we’re acting like jerks the other 11 months out of the year. Why are we more likely to donate to a soup kitchen around the holidays?.. we should be doing it all the time. Not to mention the fact that Christmas is one of the most stressful times of the year for many of us. I sure wasn’t feeling too great about myself sitting in a huge traffic jam of cars trying to get to stores to buy! buy! buy!
Is Christmas good for society? I don’t believe it is. Call me Scrooge, the Grinch, or whatever else you want. Christmas season changes people; some for the better, but many for the worse. Images of Christmas that come to my mind are animal like stampedes inside Wal-marts and SWAT being called in to break up a Playstation 3 riot at a Best Buy. It’s so much easier to find stories about people doing stupid things like this than it is to find a story about people acting in the image of Jesus. Christmas was once a great celebration, but now… ruined.