MicroFaceSoftBook
October 29, 2007
Now that Microsoft has acquired a small stake in the $15 billion company Facebook, the impact on both companies seems to be hotly debated in the business community. On the one hand, some tech industry analysts say that buying a small stake in Facebook will make Microsoft "cool" - improving its image as the old, senile dinosaur in the tech industry. On the other hand, some say that the deal will make Facebook "uncool" since it is now associated with such a lame tech company.
The reality? 99% of the people who use Facebook will probably never know that Microsoft even has a stake in the company, and if they do, it is extremely unlikely that they will decide to increase or decrease their time on the website because of it. When McDonald's started acquiring a stake in Chipotle Mexican Grill many years ago, it alone neither improved the image of McDonald's nor hurt the image of Chipotle. The fact is that main street simply doesn't care about which companies are investing in each other, so long as the end product remains the same. When are Wall Street analysts finally going to figure this out?
The reality? 99% of the people who use Facebook will probably never know that Microsoft even has a stake in the company, and if they do, it is extremely unlikely that they will decide to increase or decrease their time on the website because of it. When McDonald's started acquiring a stake in Chipotle Mexican Grill many years ago, it alone neither improved the image of McDonald's nor hurt the image of Chipotle. The fact is that main street simply doesn't care about which companies are investing in each other, so long as the end product remains the same. When are Wall Street analysts finally going to figure this out?
