Last week GOOD had an interesting
proposal for universal transit cards. I think it's a excellent idea. I also think it can be taken a step further: transit credit cards.

I haven't worked out the details, but the system would look something like this: a consortium of transit agencies would partner with a major bank to create a credit card that doubles as an a transit pass. The card would be embedded with an RFID chip that could be used to pay fares on trains, buses, etc. Or fareboxes could be modified to allow these new cards to be swiped. Unlike existing transit cards, which use a debit system to deduct from a prepaid balance, the new cards would charge the fare to the rider's line of credit, and the balance would be paid just like any other credit card. Further, these cards would offer free transit rides as "bonus awards" for all purchases, whether on transit or elsewhere.
The user would benefit in two ways. First, the ability to pay for transit services with credit is time the rider doesn't need to spend reloading farecards, buying tickets or fumbling with cash. Second, the "bonus awards" would be a small (but nice) reward for using transit services and would encourage even more use.
Any time transit becomes more convenient for the user, transit agencies benefit from increased ridership. Plus, these cards might present a golden opportunity for transit agencies to raise revenue - something that most struggling agencies could certainly take advantage of right now. Airlines have been using this strategy for years. A
report from IdeaWorks indicates that major airlines have made hundreds of millions from the frequent flyer reward cards. Frontier Airlines, a smaller carrier, receives over $40 million annually from it's co-branded credit card. It probably isn't reasonable to expect a transit credit card to generate nearly the same level of revenue as the well-established airline cards, but even a fraction of the revenue the airlines earn could go a long way in improving the daunting financial situation of many transit agencies.
Under the current debit-based system, transit agencies have little incentive to cooperate on a universal farecard. If I buy a farecard from Agency A and Agency B allows me to use it on their system, then Agency B needs to go back and get a refund from Agency A or else lose out on some revenue. The process is messy and bureaucratic. One solution would be to merge the two agencies into one. This makes sense if one is an urban transit agency and the other is suburban, but it hardly works for agencies in different cities. Another solution would be to create a centralized transit agency that collects all the revenue from prepaid cards and distributes it to member agencies based on wherever the transit card is used. The political challenges this type of system faces could doom it to failure from the beginning.
Under a credit-based system, however, these concerns are minimized. When someone swipes a transit credit card, the transit agency gets paid by the card-issuing bank. Agency A and Agency B both receive revenue and there will be no need to go back and figure out how prepaid fares should be distributed. The card-issuing bank essentially acts as the centralized agency that (under a debit-based universal transit card) would need to be established.
If enough transit agencies get on board, it could create an economy-of-scale that would benefit all parties involved as it grows. It would help reduce volatility in funding. For example, last summer, transit ridership was up but revenue (often derived from a local sales tax) was down. With a transit credit card, revenue grows as ridership grows. The additional revenue could also help prevent fare hikes, stop service cutbacks, and it would give conservatives fewer opportunities to chastise transit for being a major welfare recipient. It won't happen overnight, but it could go a long way in improving transit in America.